Ashley Pettifer is a senior executive and management consultant specializing in strategy, organizational transformation, and the human side of change. As Vice President, Client Experience at a boutique consulting firm, she helps non-profit, public-sector, and impact-driven organizations navigate complex transitions, strengthen performance, and build sustainable growth models.

With more than 15 years of leadership experience, Ashley has partnered with boards, executive teams, and communities across Canada to lead organizational transformation, revenue diversification and strategic planning initiatives. Her work focuses on helping organizations navigate complex change, engage interest holders, build workforce readiness, and strengthen organizational performance. From large-scale transformation efforts to the adoption of emerging technologies such as AI, Ashley works alongside leaders and teams to turn strategy into practical action and measurable results.