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Queen's IRC Marketing Survey Results and Winners

Stephanie Noel, Queen's IRC Business Development Manager
Publication date: September, 2013
Stephanie Noel
Stephanie Noel

With over 850 responses to our Queen's IRC Marketing survey, I am pleased to announce the winners of the $50 coffee cards, and share some of the results with you.

Eighty-seven percent of our respondents have five or more years of experience in the human resources, labour relations or organizational development professions. The majority of our respondents (69%) are in the 40 to 59 age group.  About 23% of the respondents are unionized, and 47% identified HR as their primary role within their organization. Additionally, 41% of respondents indicated that they have attended a Queen's IRC program.

The insights about professional development are very exciting – 85% of respondents have a budget at their organization allocated specifically for training, learning, and professional development, while 10% do not, and 5% were unsure. When searching for professional development programs, respondents indicated that the most important factor is reputation and quality of the program, with 99% of the respondents ranking this as important or very important.

Not surprisingly, 90% of the people we surveyed prefer to receive communications electronically, citing monthly and bi-weekly as the preferred frequency for communication.

At 49%, the Canadian HR Reporter was cited as the most popular resource or publication that our respondents rely on for career-related purposes.  In addition, more than 75% of the respondents use social networking sites for career-related purposes, with LinkedIn ranked as the most popular.

Thank you to everyone who took the time to participate in this survey. Congratulations to the winners of the $50 gift card for either Tim Hortons or Starbucks:

  • Adrien Amirault of Yellowknife, NT
  • Heather Dezan of Winnipeg, MB
  • Rick Hamilton of Elliot Lake, ON
  • Brian Macauley of Lethbridge, AB
  • Rory Mauricio of Edmonton, AB
  • Carina Roberts of Fort McMurray, AB